Fresh thoughts

Use the System to change the system

Leading an organization through a transformation could be cumbersome even frustrating. You may have the drive, the clear vision but then you face a rock. A rock blocking all evolution. Blocking all innovations. Questioning everything what was planed to drive the...

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Bridging the Gap

Just a few days ago this year’s C2 Montreal conference ended. Time to reflect and to make some conclusions. While there has been many great speakers, insights, conversations and so called brain dates, one thing stands-out for me. The gap is getting bigger and...

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Do you work with friends or colleagues

First day at C2 Montreal. After various sessions with speakers, brain dates etc, one key question came along which exactly relates to the topic of working as a network in the MINT Framework and working Human to Human in the CASH Framework. Do you work with friends or...

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The disruptive CMO

So how do these three pillars of disruption affect that way that marketing is done? How do they affect the roles and capabilities of the marketing department? These changes can be summarised into three categories. First of all; marking needs to evolve to become the...

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Lead with ICE

With all the changes required to enable a disruptive organization, leaders can sometime get overwhelmed or confused on their role. Recently I had a discussion with a senior executive about how to lead such a disruptive transformation in an organization without...

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