Technology does not drive digital transformation: people do.

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The chances of your DX success are as low as 16%. Why? We aren’t telling the right stories. People aren’t listening; companies are failing to sustain momentum and lead into Industry 4.0 change.

Dream to disrupt;
dare to enable change.

Transformations that look only at process, strategy and tech fail. What has potency is passionate, empowered and skilled talent committed to a vision of a better world. Christian speaks to, inspires and empowers these leaders. By telling the right stories, he weaves a narrative around digital transformation that harmonizes organization, people, and culture, enabling transformative evolution for all.

Christian Frei is an influencer of influencers. Eighteen years in senior global roles at Microsoft and now an executive coach for - and CEO of - companies with transformative vision, Christian has cemented a reputation across the digital and creative economies as an activator, visionary and change-maker, encouraging others to dare to dream.

Keynote Speaker

Arresting. Engaging. Disruptive. Speeches to revolutionize your business and inspire your people.

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Leadership Coaching

Coaching transforms organizations - and is as vital for the leaders of today and the coaches of tomorrow.

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DX Consultancy

An innovation and change management expert, Christian consults to drive digital transformation culture change focused on Industry 4.0.

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From challenge comes opportunity

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70% of organizations have a digital transformation strategy or are working on one. (PTC, 2019)

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Circular graph showing 84%

84% of organizational transformations fail due to people. (McKinsey)

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Horizontal graph showing 500 against 700%

500-700% has been reported as a reliable ROI for executive coaching. (Metrix Global)

Upcoming Events

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Wbecs Summit

May 30th - June 15th, 2023

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“My mission is to enable millions of dreams in the creative industries through holistic digital transformation.”

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Want to know more? Let’s Talk.

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