Technology does not drive digital transformation: people do.

Start now.

The chances of your DX success are as low as 16%. Why? We aren’t telling the right stories. People aren’t listening; companies are failing to sustain momentum and lead into Industry 4.0 change.

Dream to disrupt;
dare to enable change.

Transformations that look only at process, strategy and tech fail. What has potency is passionate, empowered and skilled talent committed to a vision of a better world. Christian speaks to, inspires and empowers these leaders. By telling the right stories, he weaves a narrative around digital transformation that harmonizes organization, people, and culture, enabling transformative evolution for all.

Christian Frei is an influencer of influencers. Eighteen years in senior global roles at Microsoft and now an executive coach for - and CEO of - companies with transformative vision, Christian has cemented a reputation across the digital and creative economies as an activator, visionary and change-maker, encouraging others to dare to dream.

Keynote Speaker

Arresting. Engaging. Disruptive. Speeches to revolutionize your business and inspire your people.

Learn more

Leadership Coaching

Coaching transforms organizations - and is as vital for the leaders of today and the coaches of tomorrow.

Learn more

DX Consultancy

An innovation and change management expert, Christian consults to drive digital transformation culture change focused on Industry 4.0.

Learn more

From challenge comes opportunity

Circular graph showing 70%

70% of organizations have a digital transformation strategy or are working on one. (PTC, 2019)

Vertical line with two circles at each end
Circular graph showing 84%

84% of organizational transformations fail due to people. (McKinsey)

Vertical line with two circles at each end
Horizontal graph showing 500 against 700%

500-700% has been reported as a reliable ROI for executive coaching. (Metrix Global)

Upcoming Events

Image of people sitting at an event

Wbecs Summit

May 30th - June 15th, 2023

Learn more

“My mission is to enable millions of dreams in the creative industries through holistic digital transformation.”

Articles to Inspire

Explore All Articles

Want to know more? Let’s Talk.

Get in touch
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.